Where once it was the province of against-the-establishment rebels and citizen media types, major institutions are now taking wide advantage of blogging technology to promote their message or to expand their audience…How long till traditional science institutions and organizations launch blogs tailored to their communication goals? My answer is let’s figure it out and do it, because groups who want to distort the science…are way out in front when it comes to using the technology..how long till science institutions get on board? [From COPUS and Year of Science 2009 advisor Matthew Nisbet]